Professor Michael Roberto's Blog

When we were young students, we often remarked to our teachers: "This subject is useless to me. When am I ever going to use this know...

As I teach college students, I notice that some cope with adversity with a steady hand, demonstrating calm and resilience.  They ask for hel...

Conventional wisdom suggests that we should ask AI chatbots to adopt an expert persona to elicit better answers. According to this advice, ...

I'm pleased to announce the publication of newest strategic management case study,  Costco Wholesale Club: The Gas Station Strategy.   T...

Some people dread small talk. They just want to get on with the business at hand.  Why bother with the chit-chat about the weekend, the kids...

We love those wonderful stories about how people learn from failure. We champion the practices in certain industries (such as healthcare, t...

Several months ago, I wrote about how many professional sports coaches do not win a championship in their first gig as a head coach .  Inste...