Reducing Employee Turnover: Break Up Long Streaks of Difficult Work

Source: SHRM

We know that many employees find challenging work to be rewarding.  They want to feel that their work is meaningful, and that they are making an impact on others.  At the same time, we have watched employee turnover soar at many organizations in recent years.  Does that mean many employees are not being challenged sufficiently?  Do they find their work tedious and mundane?  Or, are they quitting becuase of burnout driven by other factors?  

Maurice Schweitzer, Polly Yang, and David Daniels have conducted a fascinating study that sheds light on one reason employees may be quitting their jobs.  In an ingenious research design, the scholars studied almost 2 million text conversations among over 14,000 volunteers at a crisis hotline.  These volunteers engaged in some very difficult and stressful conversations with callers seeking assistance.  However, not all calls posed an equal level of stress and challenge.  Some conversations were less tense and demanding than others.   The scholars found that the overall difficulty of the work did not affect turnover among the staff members.  However, the sequencing of the work mattered a great deal.  Here is a summary of their findings, as reported by Knowledge @ Wharton: 

While the content of the conversations influenced the quit rate of volunteers, the data revealed that the order of the conversations mattered even more. Volunteers who experienced long streaks of hard conversations were 22% to 110% more likely to quit. Conversely, breaking up these hard streaks by reassigning tasks to different volunteers would “reduce volunteer quitting rates by 22%, boosting prosocial behavior and likely saving lives,” the authors wrote in the paper.

The scholars go on to explain how long streaks need to be broken up by some simpler tasks to reduce employee burnout.  In short, "When people evaluate a sequence of past events, they disproportionately focus on “streaks” (long streaks of similar events in a row) and on “ends” (the most recent event)."  The scholars have a recommendation for leaders who tend to rely heavily on certain "stars" to constantly take on the most challenging work:

Schweitzer noted the natural tendency for managers to turn to the same reliable employees over and over again to get things done, especially on a deadline. But he urged those bosses to throw some lighter duties into the mix to prevent burnout and bitter feelings.  “Counterintuitively, adding a bit of extra work — specifically, adding easier assignments — can keep workers more motivated, by preventing streaks of hard tasks from being created,” he said.