Leaders Should Always Consider How Their Team Members Might Answer The Question: “What’s in it for me?”

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If you don't communicate effectively with your team members during a time of significant change, you will sow confusion and doubt.  Some leaders remain silent until they have more clarity themselves and until all the loose ends are tied up.  However, a lengthy period of non-communication can be very detrimental to the organization.   As Molly Rosen and Connie Rawson write in Fast Company this week, " We see this pattern again and again: silence creates space for confusion. In the absence of clarity, people default to self-protection and assume the worst. The longer the silence lingers, the further they go down the rabbit hole."  In fact, your team members will not only be confused, but they will speculate with their peers.  They will presume certain intent on your part if you don't explain your rationale.   

Rosen and Rawson offer some advice for leaders. They suggest that leaders should always put themselves in their employees' shoes and ask the simple question: "What's in it for me?"  If you want their buy-in, you have to understand what they stand to lose, as well as gain, from this organizational change?  Leaders need to analyze why they might be inclined to resist a change, and why they might find it beneficial to embrace a new initiative.  Rosen and Rawson suggest that leaders should ask themselves four questions before communicating about a new initiative: 

1. What are they worried about losing?
2. What might they gain?
3. What does this mean for them in the next 30, 60, 90 days?
4. What will we be transparent about even if we don’t have all the answers yet?

My Fast Company article about Ted Lasso

Today, Fast Company published my article titled, "Was Ted Lasso's Leadership to Blame for Nate's Betrayal?"  The article describes why "giving employees ownership of the win" is very important.  

Synchronized Scheduling Serves as Social Glue

While many people enjoy the flexiblity of collaborating virtually in today's hybrid work environment, they do still crave personal connection.   Many people will make personal sacrifices to insure that the opportunity for personal connection exists.  Franklin Shaddy, Peking University and Ayelet Fishbach have conducted a series of studies to examine the extent to which people will choose to synchronize their schedules with others as a means of connecting with them.  

In one of their experiments, research subjects had the opportunity to receive a box of cookies in either two weeks or two months.  The scholars told some of the research subjects that they could also select a free box of cookies for a friend.  Many of the participants chose to wait two months to receive their box if their friend also would be receiving their cookies in two months time.  Naturally, you would think that most people would want their cookies sooner rather than later, yet many chose to delay gratifications and to synchronize their positive experience with a friend.  

Here is an excerpt from an article about their research in the UCLA Anderson Review:

A core principle of psychology is that we typically want to experience pleasure sooner and delay painful or negative events as long as possible. Yet in experiments that studied the behavior of more than 3,000 participants, the researchers found that people were willing to delay pleasure and move up pain — paying a psychological cost — if it meant they could schedule an experience at the same time as a friend or someone they admire, even though they would not be in any physical proximity.

The choice to sync persisted even when experiment participants knew the other person wasn’t aware of the event. Syncing was also prioritized when it meant committing to an inconvenient time slot to “connect” with a friend. And as a bit of proof of concept, the researchers found that when experiment participants were primed to think about someone they didn’t like, they were not motivated to sync schedules.

“Synchronized scheduling acts as ‘social glue,’ increasing feelings of not only person-to-person social connection, but also solidarity, trust and cohesion within the group. As a result, it counteracts experienced and anticipated physical disconnection,” they write.

What's the implication for leaders in the workforce?  Having people experience something at the same time, even if they are physically apart, can have beneficial effects.   It can bind team members together more closely, something we ought to desire in workplaces where too many people are often disengaged and teams are less cohesive than we would like.  

Voice is Not Enough

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If leaders want to build employee buy-in and commitment, they need to do much more than provide opportunities for people to express their opinions. Voice is not enough to achieve buy-in and build trust.  People need to believe that they are actually being heard, that their views are being genuinely considered, and that they have had a legitimate opportunity to influence plans and decisions.  In short, employees need to know that leaders are actually listening.   Employees want to see changes occur as a result of their ideas and suggestions.   If nothing ever changes, employees stop offering their ideas.  Engagement suffers, and intrinsic motivation declines.  

What are some signs that leaders are actually listening?   

• The leader asks questions, trying to understand an employee's ideas more thoroughly.  
• The leader plays back what he or she has heard, seeking to confirm an accurate understanding of employee views.
• The leader asks others for input and feedback on an employee's suggestions.   
• The leader thanks those who have the courage to express dissenting views.
• The leader comments directly about what he or she has learned from direct communication with employees, and he or she seeks to learn more through further dialogue.  
• The leader follows up promptly when an employee makes a suggestion, rather than letting recommendations simply hang out there in limbo for weeks or months.