The Importance of Design

From the remarkable success of Apple to the popularity of kitchenware products made by Alessi, we see many examples of the power of innovative design. More and more companies have rediscovered the basic notion that success in the marketplace is not simply a function of a product's quality or technological superiority; design matters. Now, Business Week reports that Coca-Cola has taken a fresh look at how design can freshen up the iconic brand's look and feel. There's no question that great designers can not only help to improve the products we purchase and use, but they also can help connect consumers more closely with brands. A good design can and should convey the meaning of a brand. Some of Coca-Cola's recent work seems quite interesting, particularly because the firm does have some interesting design roots - particularly with the famous glass bottles of old.