Musings about Leadership, Decision Making, and Competitive Strategy
Friday, March 21, 2014
Planet Fitness Does it Again!
Planet Fitness does it again. Here's a new TV commercial from the company. As you can see, they continue to make it clear that they have no intention of being all things to all people (unlike many of their competitors). This ad makes it clear who is NOT their target customer. In so doing, they make it clear who they are trying to serve successfully.