Fast Company has a great feature describing Pixar President Ed Catmull's views on innovation and creativity. I had the chance to interview Catmull several months ago, and he has a terrific perspective on how to develop a highly creative work environment. Here's an excerpt from the Fast Company article:
Let Your Ideas Suck
Pixar movies have multi-layered, compelling stories and are beautifully put together, but they don’t start that way. Catmull shared the process that the beloved movies go though, starting with a story that bears no resemblance to the final product. He said, "All that anyone sees is the final product and there’s almost a romantic illusion about how you got there. When we first put up something—these stories suck." For example, he shared that the first version of the movie Up included a king in a castle in the clouds. They threw everything out from that first idea except a bird and the word "up," from there it went through several other iterations with a little more of the final story emerging each time. They had to make a lot of mistakes and have a lot of failures along the way to get the final product, he said.
Speaking of Pixar, they have released the trailer for their upcoming movie, Inside Out. It sounds like it could be another hit (14 Pixar movies in a row have achieved #1 status at the box office).