Over the years, I have stressed to students and executives that market share does not equal profitability in many cases. Often firms set market share targets, and they become obsessed with being number one in share. They forget that share is not always highly correlated with profitability. My colleague, Lou Mazzucchelli, shared with me this incredible chart about smartphone sales that makes this point in a memorable and impactful way.
|Source: Canaccord Research|