Professor Michael Roberto's Blog: Merchandising, Choice, and Shopper Satisfaction

Saturday, December 31, 2016

Merchandising, Choice, and Shopper Satisfaction

Wharton's Barbara Kahn explains her new research on how merchandising layouts affect buying behavior as well as shopper satisfaction.

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About Me

I am the Trustee Professor of Management at Bryant University in Smithfield, RI. I joined the faculty after serving for six years on the faculty at Harvard Business School. My research, teaching, and consulting focuses on leadership, with a particular emphasis on decision-making and teams.

My newest book, Unlocking Creativity, was released in January 2019 by Wiley. I have published two previous books based upon my research: Why Great Leaders Don't Take Yes For An Answer (2nd edition, 2013), and Know What You Don't Know (2009).