Tuesday, October 15, 2019

New Case Study: Planet Fitness

I've published my latest case study, Planet Fitness: No Judgements, No Lunks, through the William Davidson Institute at the University of Michigan.  The case is available now by clicking here, and it will be available through Harvard Business Publishing very soon.   The Planet Fitness case study addresses issues of competitive strategy including the topics of industry analysis, competitive positioning, and the sustainability of competitive advantage as well as franchising vs. vertical integration.  

No comments: