Source: Flaticon |
Wharton decision-making experts George Day and Paul Schoemaker have identified four strategies for becoming vigilant leaders who can detect early warning signs effectively. They recognize that the best companies overcome tunnel vision, avoid complacency, and scan the environment successfully to identify opportunities and threats. Here are their four strategies:
1. Assemble a diverse team of independent thinkers: "One way to scope is by assembling a diverse team of independent thinkers from both inside and outside the company who can, as one of our clients phrased it, 'tap into the organization’s paranoia' and invite everyone to voice hunches, concerns, doubts, or intuitions that would otherwise remain dormant."
2. Ask questions that acknowledge the limits of existing knowledge: Effective leaders admit what they personally don't know and where key gaps exist in the organization's expertise. Day and Schoemaker advocate asking three types of questions: learning from the past, interrogating the present, and anticipating the future. They write,
One method for learning from the past is to use past successes to create watching and listening outposts in other markets by asking, “Who there has a consistent record of seeing sooner and acting faster?” and “What is their secret?” Many companies interrogate the present by monitoring blogs, social media sites, and chat rooms for signs of brewing trouble with customers, with an eye toward timely remedial action. Vigilant organizations pay special attention to customers’ evolving behaviors and needs. One way to do this is by studying “edge cases” that could suggest opportunities or threats. (In engineering, the term edge is used to describe situations that purposefully push the limits.) To prepare for what’s ahead, leaders can develop different scenarios that reflect how today’s uncertainties might play out in years to come. To stimulate scenario planning, leaders should pose guiding questions about the future such as “What surprises could really hurt us (or help us)?” and “What might be some future surprises as big as those that we saw in recent decades?”
3. Use active environmental scanning techniques: By that, the scholars mean that you should develop hypotheses and then use scanning to try to test those hypotheses.
4. Employ the wisdom of crowds to choose which signals to amplify and clarify: Scanning can identify many opportunities and threats. The challenge, then, is to determine which issues on which to focus attention more closely. One way to choose is to employ the wisdom of crowds - let a broader group of people voice their opinions as to which issues warrant further scrutiny.
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