I am pleased to announce the publication of my latest case study: Savannah Bananas: Growing the Greatest Show in Baseball. The case study offers valuable lessons in competitive strategy as well as design thinking/user experience. Explore how and why the Bananas have been so successful, as well as why MLB has been slow to adapt over the past few decades. The case study is available through the University of Michigan, and soon it will be distributed through Harvard Business Publishing as well.
Other recent case studies include Tractor Supply, Viking Cruises, Zola, and Boeing. Please let me know if you have questions about teaching these cases.
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