Musings about Leadership, Decision Making, and Competitive Strategy
Monday, January 26, 2009
Home Depot Exits the EXPO business
Home Depot finally decided to close down its higher-end EXPO Design Center business. It's a strategic move long in the making... it was far more difficult than they ever imagined to operate their bread-and-butter "orange boxes" as well as these higher-end design centers. It's a classic example of internal inconsistency in a strategy; the activities and capabilities required to run a Home Depot store are quite different than those required to operate a design center successfully. With this decision, we see Home Depot moving closer to its original roots. Over the past few years, it has gradually been shedding ancillary businesses and refocusing on the "orange boxes." It's a smart move, given that the core business suffered badly as they diversified into other businesses over the past decade.
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3 comments:
Just a question from a consumer with a complaint about an EXPO purchase (in this case a carpet made by McGee) - any suggestions about where to follow up this complaint now that EXPO is in the boneyard?
Regards, Steve Smith
Just a question from a consumer with a complaint about an EXPO purchase (in this case a carpet made by McGee) - any suggestions about where to follow up this complaint now that EXPO is in the boneyard?
Regards, Steve Smith
During my search for today, on your blog I got interesting information that I need about Home Depot. Most of the people bought the services and products here for their home improvement needs. And I think this company is the people choice. I have also found while I'm surfing a network that where people share their experiences about the company here – Home Depot
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