Wednesday, April 11, 2012

Do Online Dating Sites Help Those Who Struggle Finding Matches in the Real World?

My friend and former colleague Mikolaj Jan Piskorski has conducted a tremendous amount of research on social networking platforms over the past decade.  In one particular piece of research, he examined online dating sites.   Among other things, he wanted to see whether the online dating platforms helped individuals who might otherwise encounter challenges finding good matches in the "real world" i.e. not online?  Here's an excerpt from HBS Working Knowledge that summarizes his findings:

Piskorski studied a random sample of 500,000 OKCupid members, focusing on two important stages of forming a relationship: spotting a potential mate, and initiating contact. The initial results showed that older, shorter, and relatively overweight men tended to view more profiles than their younger, taller, slimmer counterparts. With the female sample, tall women were the ones who tended to view the most profiles. (In the seminar, he reported only the results related to heterosexual matching.)  "I was very encouraged by these results," Piskorski said. "It is presumably harder for older and overweight people to identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships."  However, the increased viewing behavior did not lead to increased messaging behavior.  Piskorski found that the older, shorter, overweight crowd sent out relatively few messages after viewing hundreds of profiles, as compared to the taller, sportier men. "Basically, the big finding is that men who view most profiles are least likely to message." Piskorski said. "These results show that people who expect rejection may simply refrain from writing, unless the site gives them an encouragement to do so." The results were similarly discouraging for female users. "Even though women look at as many profiles as men do, they message men much less," Piskorksi said. "It seems that these sites have done little to overcome a very restrictive social norm that makes it inappropriate for women to make the first move."

Interestingly, Piskorski then examined the specific functionality of the OKCupid site.  He found that some aspects of the site actually help encourage visitors who view many profiles, but are reluctant to send messages.  For instance, he found that OKCupid's "Quiver" function on the site helped women to overcome the reluctance to "make the first move."  He concludes that we have to really examine the functionality of specific online dating platforms to understand whether they provide a distinct advantage for certain groups over the "real world" dating scene.

More generally, Piskorski has conducted some terrific research on other social networking platforms.  His work focuses on how certain platforms help overcome "social failures" of the real world.  For instance, he argues that LinkedIn has been very successful matching job seekers and employers because it has made it more socially and culturally acceptable to engage in job seeking behaviors while still at your current employer.  For more of his work, check out his website here.  

51 comments:

adultdatingtalk said...

Woman make the first move?? I think that in a Online Dating Website the man must to do the first move or initiate to talk or message that woman. And exept what would be the reply of that woman..This is just my comment for all guy searching for there partners or match. :)

Avatar said...

I found my partner on Mavenrestin.com. It's a good dating site to find people of quality. Fairly new, but I like the detailed profiles.

Liza said...

A perfect info source. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic.

Mumbai Escorts

Madeleine Osborne said...

I think whatever race you're from men should be the one to initiate the first move like messages or whatever.....thanks for sharing this post.

matchmaking online service

Ankita Sen said...

Nice Picture and background …………it useful for me.


Mumbai Escorts

Escorts in Mumbai

Independent Mumbai Escorts

Mumbai Escort

Mumbai Escorts Service

Anita Roi said...

Nice post really give a valuable information of escort services. Mumbai Escorts

Anita Roi said...

I like your post its really good and fabulous Escorts services Mumbai Escorts Service

Anita Roi said...

I like your post its really good and fabulous Escorts services Mumbai Escorts Service

Anita Roi said...

I have seen your post its awesome pic and content Mumbai Independent Escorts

Anita Roi said...

I Like your post it really good and hot.Social Escort Mumbai Female Escorts

Anita Roi said...

Awesome post by escort services provider really, fabulous services Mumbai bollywood Escorts

Anita Roi said...

Hottest girl erotic, beautiful and attractive girl for sex in this escort post Mumbai top Escorts

Anita Roi said...

Nice post to find an erotic escort service thanks for really nice information about escort. Mumbai escorts in mumbai

Anita Roi said...

Interesting Post of Escort services, Great to comment on this post really cool and hot sexy escort in this post Mumbai vip escorts, escort mumbai

Anita Roi said...

I saw you post it really cool and all escort pic and figure of escort are really nice Mumbai Independnet escorts

Anita Roi said...

Nice place to find a fabulous escort service thanks for really nice information about escort Mumbai hi fi call girls

Anita Roi said...

Hot and sexy escort girl in this post. really awesome and erotic post Mumbai Hot Model

Anita Roi said...

Nice place to find a fabulous escort service thanks for really nice information about escort Mumbai escorts agency

Anita Roi said...

Asian Model is Malaysia’s most exclusive, discreet and best escorts featuring cover girl magazine, swimsuit, catwalk, stewardess and automobile event model Mumbai female escort

Anita Roi said...

Awesome post If you are looking for great sexual enjoyment, our escorts are gorgeous & extremely beautiful with oomph sex appeal. You can find them fantastic in your bed and feel great relax after their amazing services Mumbai call girl

Anita Roi said...

I like you post Book escort girls online here & enjoy yourself after strenuous work in your office. Mostly, we have teenagers who have great understandings of foreplay with their clients. You will feel great satisfaction if choose these sexy escort girls Mumbai independent call girls

Anita Roi said...

Nice place to find a fabulous escort service thanks for really nice information about escort escorts in mumbai

Anita Roi said...

Hot and sexy escort girl in this post. really awesome and erotic post Mumbai Escorts

Anita Roi said...

Nice post to find an erotic escort service thanks for really nice information about escort Mumbai top escorts, mumbai escorts

Anita Roi said...

Nice post really give a valuable information of escort services. Mumbai female escorts, escorts in mumbai

Anita Roi said...

I like your post its really good and fabulous Escorts services Escort mumbai, mumbai female escorts

Anita Roi said...

I have seen your post its awesome pic and content Escorts agency in mumbai

Anita Roi said...

I Like your post it really good and hot.Social Escort Mumbai Escorts, mumbai female escorts

Anita Roi said...

Awesome post by escort services provider really, fabulous services Mumbai Escorts, escort mumbai,

Anita Roi said...

I have seen your post its awesome pic and content Mumbai Escorts Service

sephorabeckham said...

Nice work! Your post is an excellent example of why I keep coming back to read your excellent quality content that is forever updated.

The #1 Most Sought After

nada elkelany said...

I've joined this site because www.globogirls.com mainly because I wanted to organize a cool trip. But it was awesome when I found that you can actually find a travel mate. There are plenty of handsome men out there. It really helps if you're not looking for something serious.

Ramsingh sharma said...

Hello friends I am Ram Singh Sharma from Kolkata in India. I was in Delhi I needed Escorts service. I look for on Search engines and I am found the Neha Escorts Alternatives. I am making an investment time with Neha .she is ideal woman for me. I am pleased using this particular support. Independent Delhi Escorts .

krishna singh said...

Hello friends I am Krishna Singh from Nagpur in India. I was in Delhi I am see escort’s woman. I am look for on Search engines than I am found the Shilpi Oberoi web page .she is very awesome independent Escorts woman. Independent Escorts in Delhi .

Avadhesh Mishra said...

Hello Friend I am Avadhesh Mishra from Pune in India. Usually I am stay in Pune that interval I was in Delhi and needed Escorts service. I am examined on Search engines and get the Delhi Escorts Hub Web page. Delhi Escorts hub is the best Escorts Place in Delhi provides awesome females. Independent Escorts in Delhi

Dipti Sharma said...

There is no reason why I won’t come second time to Delhi Escorts for her mouthwatering services offered to me! These were truly enticing ones for me!

Md.Bazlur Rahman said...

Find your love budy . Finding your matches in the real world get online dating tips in the best dating sites visit Professor Michael Roberto's Blog for more www.lovebudy.com

Radhika Moor said...

Escorts services in Mumbai are effective for customers facing blood pressure problem, body pain, and joint pain and so on. It circulates blood in all part of body so that you become active and energetic. Escorts in Mumbai are most effective to improve your physical health. It makes your body flexible and energetic. Most of the people take this therapy regularly to feel relaxing and comfortable.

Lucky sharma said...

Raima +91-9818990100, Erotic Delhi Escort Agency provides high class companionship Delhi Escorts Girl and Russian Delhi Escort, Delhi Escort Service.

devid mark said...

I actually enjoyed reading through this posting. Many thanks.
Free dating sites, totally free dating sites, 100% free online dating, free single dating, free online dating

Tony Fernandes said...

Hi Friends, Myself is Tony Fernandes, I am from Canada and working with a world known organization, I would like to share my recent experience which I enjoyed and would like to tell everyone here, recently I visited India for my business tour, there I met with Monika, she is really wonderful girl who complete my dreams in Delhi’s 5 start hotel, she was an awesome girl, she know very well to perform to make me happy, not in a day but also night too she make me fully satisfied, she is a Real Delhi Call Girl, you can visit her on www.delhicallgirls.co.



Thanks
Tony Fernandes

Anjali Sharma said...

such a awesome post. .i love reading this one...

1
2
3
4

Anjali Sharma said...

Delhi escort agency provides beautiful and erotic models for best ever dating experience with delhi escort agency, delhi independent escorts

James Blunt said...

Welcome to our Delhi Escorts Agency influential person delhi call girl. The most effective services in terms of quality and perfection with purity of Indian ladies that is deliver to the purchasers. The Delhi influential person Delhi Escort agency strictly deals with young, charming, sensible trying and keenness ladies with the sense of humor with the purchasers like the way to deal and the way to speak for 100% pleasure of the client’s demands and needs. All VIPs ladies educated and behavior are quality you all ne'er feel any uncomfortable as a result of their terribly friendly in nature by delhi escort. They struggle to meet all needs further as all dreams that are the strain of the purchasers.

Jesica Simpson said...

Hello everyone, I love it...such a great post..!!

This is Anjali Sharma from www.delhi-escort.co.in an Independent female escort in Delhi for royal class VIP peoples who are looking to have fun with real hi profile delhi escort agency

ram shing said...

This is such a great post and I would love reading more from you.
001
002
003
004
005
006
007
008
009
010
011
delhi call girl

Richard Ford said...

012
013
014
015
016
017
018
019
020
021
022
www.delhicallgirlservice.com

Kendy yawn said...

Great post, I appreciate you and I would like to read your next post. Thanks for sharing this useful information.
totally free online dating
free dating online
free uk dating sites
free personals
online dating site free

Palak Sharma said...

We have some special unique type Delhi Independent Escorts you never seen before.

All of our Delhi Escorts Beauties are charming and distinct with good sense of humour, witt , intelligence , well groomed, and most importantly Fashionable...

soniyo.in

Soniyo Kaur said...

a
b
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v

devid mark said...

I actually enjoyed reading through this posting. Many thanks.
Fitzus Free Dating Friendship Community connects our members to health, fitness sports fans 100% Free to join.
Free dating sites
totally free dating sites
100% free online dating
free single dating
free online dating