I'm teaching a classic study about Southwest Airlines this week in my strategic management course. Southwest proves an exceptional case, because they have managed to consistently earn profits over more than three decades in an industry that has been one of the least profitable in the world over many, many years. Whenever I teach the case, I love showing this old 60 Minutes feature about Herb Kelleher, the long-time CEO of Southwest. On YouTube, you can view the feature in two parts, as you will see below. I know that you will enjoy this funny but highly insightful story about this remarkable company.