Professor Michael Roberto's Blog: Starbucks Instant Coffee

Friday, February 13, 2009

Starbucks Instant Coffee

The Wall Street Journal reports today that Starbucks has plans to introduce an instant coffee product. Wow. How far will Starbucks shift from its original strategy as a highly differentiated, premium specialty coffee company?

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About Me

I am the Trustee Professor of Management at Bryant University in Smithfield, RI. I joined the faculty after serving for six years on the faculty at Harvard Business School. My research, teaching, and consulting focuses on leadership, with a particular emphasis on decision-making and teams.

My newest book, Unlocking Creativity, was released in January 2019 by Wiley. I have published two previous books based upon my research: Why Great Leaders Don't Take Yes For An Answer (2nd edition, 2013), and Know What You Don't Know (2009).