Friday, June 05, 2009

Mulally at Ford

Here's a good video from CNN about Alan Mulally's efforts to turn around Ford Motor Company. The video highlights two key aspects of his tenure at Ford: how he positioned Ford to survive a severe downturn such as the current one, and how he chose to streamline the company's brand portfolio and focus on the core Ford brand. Both decisions appear to smart ones, though clearly, Ford has a long way to go to return to profitability.

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