Tuesday, July 07, 2009

Decision Criteria at General Motors

Is this the type of decision-making that will lead to a successful turnaround at General Motors? I think not. Trying to balance so many objectives, rather than focusing on restoring the firm to profitability, seems like a recipe for failure. Moreover, I wonder if it is credible for GM to espouse a strategy of trying to become "the greenest car company in the world." Is this the actual strategy, or is it simply hyperbole? Can the company get back to profitability in the near term while pursuing this vision? I have my doubts given their current capabilities.

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