Now, instead of designing traditional offices, Steelcase creates “we” spaces around the three-four most important meta issues. According to Hackett, executives don’t need homes, “command-level projects” do. So there might be a project room for a team working on a merger, product launch or a recall. Instead of people bringing information into meetings with executives, the information stays in the project rooms and executives travel to it. As Hackett explains, they made this shift because:
Innovation requires collective ‘we’ work. To this end, it’s critical to design spaces that not only support collaboration, but augment it (with) spaces that promote eye-to-eye contact, provide everyone with equal access to information, and allow people to move around and participate freely.The idea of "war rooms" is very appealing to me. I think they create a powerful sense of group identity, as well as proving that all-important equal access to information. I think executives do need personal "homes" too... there is some focused, solo work that still needs to be done. People sometimes need time without distraction, as Susan Cain has argued. However, collaborative work often can be done much more effectively if "war room" type space is available.