Jessica Olien has a great article at Slate titled, "Inside the box: People don't actually like creativity. " In the essay, she stresses the notion that many people and organizations value conformity much more than out-of-the-box thinking. She quotes University of California-Berkeley Professor Barry Staw, who says, “We think of creative people in a heroic manner, and we celebrate them, but the thing we celebrate is the after-effect... As much as we celebrate independence in Western cultures, there is an awful lot of pressure to conform." Staw argues that we often reward the "satisfiers" rather than the bold thinkers. Olien even argues that the bias against creativity begins in our schools. She writes, "Unfortunately, the place where our first creative ideas go to die is the place that should be most open to them—school. Studies show that teachers overwhelmingly discriminate against creative students, favoring their satisfier classmates who more readily follow directions and do what they’re told."
For those interested in more reading about the research on this topic, I suggest taking a look at one of my old blog posts, in which I describe the research of Jennifer Mueller and her colleagues. It suggests that a "penalty" against creativity individuals exists in many organizations.