Musings about Leadership, Decision Making, and Competitive Strategy
Tuesday, April 07, 2009
This Forbes article examines the future of Facebook. Interestingly, it calculates how many ads Facebook would have to sell to particular groups in order to offset its current burn rate of cash. The numbers are staggering. The article makes a strong case for why the site, which has done a remarkable job of attracting new users, may find it much more difficult to become highly profitable.