Motivation for Innovators

The Innovaro Blog has an intriguing new post about the motivation for many innovators. The post specifically addresses those people inventing new apps for mobile phones such as the iPhone. Some of these innovators hope to profit from their innovation efforts, but many others do it for non-financial reasons. Companies have to be able to encourage and harness such innovation from a broad array of people, particularly when these innovators are creating complementary products that will help drive sales for their firms.