Big Flats Private Label Beer

We are hearing lots of jokes about Walgreen's new Big Flats private label beer. Everyone from my students to Stephen Colbert is commenting on beer that's selling for 50 cents per can ($2.99 per six pack). However, I think there is a bigger point to be made here. This example shows that private label continues to invade more and more categories. Beer will not be immune. More private labels are likely coming. Some of those will likely be higher quality private labels, much as we have seen in some food categories.