Physicist Peter Carruthers, once the leader of the theoretical division at Los Alamos Laboratory, had a wonderful viewpoint about the discomfort that comes with taking on an interesting challenge:
Musings about Leadership, Decision Making, and Competitive Strategy
Tuesday, December 19, 2023
Getting Comfortable with Discomfort
Physicist Peter Carruthers, once the leader of the theoretical division at Los Alamos Laboratory, had a wonderful viewpoint about the discomfort that comes with taking on an interesting challenge:
Saturday, December 16, 2023
The Erosion of Brand Loyalty
In my discussions about competitive strategy with many clients, the topic of brand loyalty always arises. Many companies have experienced a decline in brand loyalty, as this report indicates. Some of this decline has occurred because of the recent bout of high inflation, as consumers have traded down to lower-priced products including private label goods in many categories. However, some of this decline in brand loyalty began long before the recent inflationary experience. The erosion has many causes.
However, I think it is important to think about consumers and brands in terms of both loyalty and desire for variety. I use this simple 2x2 matrix to illustrate my point. You may have a brand for which there is a great deal of loyalty or not. However, you also have to think about the demand for variety in your particular product/service category.
Monday, December 11, 2023
Are You a Perfectionist? Is That Always a Bad Thing?
Source: https://www.verywellmind.com/signs-you-may-be-a-perfectionist-3145233 |
In Fast Company this week, University of Texas Professor Art Markman describes some of the pitfalls of being a perfectionist. He writes, "It’s wonderful to have high standards. But, at some point, those high standards cross the line from a benefit to a hindrance." Throughout the article, he describes some symptoms that might suggest you have crossed that line. He concludes the article as follows:
Tuesday, December 05, 2023
Does Merging Two Struggling Firms Create Value?
https://dealroom.net/ |
This potential merger raises an interesting question for me: Will merging two struggling firms create value? Both brick-and-mortar retailers are struggling to compete as e-commerce rivals soar, and specialty retailers such as Zara and Lululemon outperform them. Morris explains some of the challenges at each firm:
Friday, December 01, 2023
Should We Micromanage Sometimes?
Source: https://day.io/blog/
Adam Bryant recently posted a terrific interview on LinkedIn with David Wilkie, CEO of World50. Wilkie ended his comments with the following story:
Tuesday, November 28, 2023
Unhappy and Disengaged: What's Happening with American Workers?
Source: The Human Capital Hub |
Vanessa Fuhrmans and Lindsay Ellis have penned a Wall Street Journal article titled, "Why Is Everyone So Unhappy at Work Right Now?" They report:
- Skill variety – People don't enjoy doing the same work day after day. They want to tap into a variety of their skills and capabilities over time. Some tasks must be completed each day, but other projects can and should vary.
- Whole task – Yes, it may seem that we can be more productive through division of labor. However, employees find it more satisfying when they can see a job through from start to finish at times. They don't want to just do a bit part without seeing the finished product. I would add that these two first points suggest that it is important to provide interesting challenges to your employees. They will find a great deal of satisfaction from accomplishing a difficult task, provided that they have enough support in that effort. Strive for what educators describe as desirable difficulty. In other words, it can't be too easy, but if it's ovewhelmingly challenging, they will get frustrated quickly.
- Task significance – How important is the work being done? Do employees recognize and understand the importance? Here, organizations can do much more to show employees the impact that their work is having on people's lives. I'm reminded of the CEO of a defense contractor explaining to me that she has her team film videos of soldiers thanking factory workers for making vehicles that keep them safe amidst the threat of roadside bombs and IEDs.
- Autonomy – Give people some latitude regarding what to do and how to do it. Sometimes, leaders have to direct people as to what to do. However, they might still be able to find ways to provide choice regarding how to accomplish those tasks. Find ways to ask workers often if they have better ideas as to how the work should be done.
- Feedback – Make sure you recognize hard work and accomplishment in small ways on a day-to-day basis, not just in terms of pay and promotion increases that might come only once per year. Provide constructive feedback so that people can course correct if they aren't meeting expectations. Encourage workers to ask for help when they need it.
Wednesday, November 22, 2023
How Gratitude Decreases Burnout at Work
Can leaders cultivate a culture of gratitude in their organizations? Kersten and her co-authors point to a paper by Ryan Fehr and colleagues that recommend certain human resource initiatives that can cultivate employee gratitude. First, Fehr and his co-authors suggest employee appreciation programs. Second, they recommend that organizations consider facilitating contact between workers and those customers (internal and external) who benefit from the work that they have done. In other words, help people see the impact that they are having, even when they don't always see the impact on a day-to-day basis. Third, offering employees constructive developmental feedback and opportunities to advance their personal development also can enhance gratitude at work. Together, these three interventions can create a culture of gratitude that goes beyond simply recognizing people for their efforts from time to time on an ad hoc basis.
Monday, November 20, 2023
Rethinking The Push to Sign Customers Up for Your Loyalty Program
Source: www.technologyinsights.com |
Recent research suggests that companies might want to rethink the standard approach to loyalty programs. Scholars Wayne Taylor and Brett Hollenbeck conducted a fascinating study of a major home improvement retailer's loyalty program. Thye examined transaction data for more than 10,000 customers at five store locations over two years. 15% of these customers were members of the retailer's loyalty program, which only offered customers rewards for purchases in a particular product category. The scholars found that customers do spend more when they join the program, but the cause-effect relationship is unclear. Did customers spend more because they became members, or did they become members in advance of making some planned major purchases? Overall, the scholars don't see a substantial positive impact on profits from signing new people up for the program.
Interestingly, however, the scholars do find that a certain subset of customers do deliver additional profits when they become new members of the retailer's loyalty program. The customers that reside a considerable distance from the retailer's store locations, but in close proximity to a rival's store locations, tend to be quite valuable as new members of the loyalty program. In other words, loyalty programs work best when they induce customers to switch. Otherwise, the rewards simply eat into your margins on purchases that would otherwise occur at your stores anyway. For marketers, the results imply that one could and should focus direct marketing efforts on specific customers in particular locations when trying to increase membership in a loyalty program.
Monday, November 06, 2023
Customer Experience: Does it End with a Bang?
HBS Working Knowledge reports on interesting new research from Professor Julian De Freitas. He has studied customer journeys, and he finds that a strong memorable moment at the end of a customer journey can help shape a very positive longlasting impression. As I read about the research, I was reminded about an article I read some years ago regarding Ritz Carlton's legendary customer service. At the hotel firm, employees are allowed, and even encouraged, to spend up to $2,000 to address a customer's problem. That holds even when the issue is not the hotel chain's fault, but instead involves a customer error. Now, not every firm can empower its employees to spend that much money. Most firms don't have the margins that Ritz Carlton has, nor do they have the customer lifetime value that the luxury hotel chain generates. Thus, firms might have a much lower limit. Still, the concept is fascinating, because it often means that a customer's experience can end with a very memorable positive moment, rather than a frustrating memory.
Wednesday, November 01, 2023
Your Brain on Zoom: Not Good?
Fortune's Orianna Rosa Royle reported this week on a new study by Nan Zhao, Xian Zhang, J. Adam Noah, Mark Tiede, and Joy Hirsch, published in Imaging Neuroscience. The research examined the brain activity of people engaged in Zoom meetings vs. in-person meetings. The scholars discovered that face-to-face interactions led to enhanced brain activity. They wrote that, "the exchange of social cues is greater for the in-person condition." Specifically, the scholars reported:
Monday, October 30, 2023
Does Your Personality Shape Your Investment Strategy?
Source: www.towardsdatascience.com |
Kellogg Professor Zhengyang Jiang, LSE Professor Cameron Peng, and DePaul Professor Hongjun Yan have written an interesting new paper titled, "Personality Differences and Investment Decision-Making." They found several significant links between personality characteristics and the strategies individuals employed when making financial investment choices.
Monday, October 23, 2023
Chrysler's Brand Strategy
Clearly, Chrysler understands that it has a need to distinctly position its brands. For years, the firm sold Dodge, Chrysler, and Plymouth cars that were nearly identical. The brands had no distinct meaning. The firm killed off Plymouth, an understandable move given the brand confusion. Now, it's trying to position Chrysler as something quite different than Dodge. Again, conceptually, this makes sense. However, you have to have the product to support the positioning. You can't just use marketing and advertising to create a new brand positioning in smoke and mirrors like fashion.
Here's a thought... if Fiat wants to come up with distinct positioning for its various brands, why not make Dodge the truck brand, and Chrysler the car and minivan brand? That fits more closely with the product portfolio as it currently exists, and it doesn't stretch either brand to be something completely foreign to how it is currently perceived by consumers. Moreover, you wouldn't be worrying about selling cars under both brands that are essentially identical automobiles.
Risks of Using AI in Human Resources
Source: https://inc42.com/ |
Wednesday, October 11, 2023
Low Quality Feedback Harms Employee Retention Efforts
Source: Thrive Global |
Kieran Snyder, CEO of Textio, and Mallun Yen, CEO of the Operator Collective, have published some fascinating results of a study they conducted regarding employee feedback. You can read about their findings in this article they have written for Fortune, and you can examine their complete report here. Synder and Yen describe how they studied feedback at one large organization in depth:
Friday, October 06, 2023
Is Office Chitchat an Unproductive Activity?
Source: NBC |
Wednesday, September 27, 2023
The Relationship Between Leader Tenure and Organizational Performance
Source: https://fs.blog/open-closed-minded/ |
At some point, the positive effects of a CEO's continuing tenure (primarily in increasing task knowledge) are outweighed by the negative effects. Job mastery gives way to boredom; exhilaration to fatigue; strategizing to habituation. Outwardly, such executives may show few signs of this malaise because they may have been well socialized in the importance of keeping up executive impressions and appearances. However, inwardly the spark is dim; openness and responsiveness to stimuli are diminished. The continuing incumbency of these executives is dysfunctional for the organization.
Newest Published Case Studies!
- Tractor Supply Co. (co-authored with David Ager)
- Executive Decision Making At Zola (co-authored with Amy Edmondson)
- Boeing 737 MAX: Company Culture and Product Failure
- Case Companion (an online tutorial regarding how to analyze a case study)
Wednesday, September 13, 2023
Coddling Employees vs. Fostering Learning & Improvement
Source: https://sabrinabakare.com/zone-of-discomfort |
Tuesday, August 29, 2023
Lies, Lies, Lies: Hiring Managers and Job Candidates
Fortune's Paige McGlaufin and Joseph Abrams reported this week on some rather shocking survey results. Resume Builder polled 1,600 hiring managers, and 36% of those individuals acknowledged they had lied to job candidates. McGlaufin and Abrams write, "Of hiring managers who admit to lying, around 75% say they lie during the interview, 52% in the job description, and 24% in the offer letter." Moreover, many of these respondents indicated that they deceived candidates quite often. Why do so many hiring managers lie? The authors write,
Friday, August 25, 2023
Tractor Supply Podcast and Case Study
Thank you to Joe Weisenthal and Tracy Alloway for having me on the Bloomberg Odd Lots podcast to talk about my latest HBS case study co-authored with David Ager. The podcast episode is titled, "Why Tractor Supply is One of the Most Interesting Retailers on the Planet"
Friday, August 18, 2023
Will Rao's Thrive After Acquisition by Campbell's?
The Campbell's acquisition may be beneficial, but it understandably generates some concern. Campbell's is known for selling a very affordable line of soups. How will the premium brand Rao's fare within the Campbell's portfolio? The company's track record of acquisitions is decidedly mixed. In the late 1960s, it acquired Godiva's chocolates. That brand thrived under Campbell's ownership for many years, but ultimately, the company divested Godiva because it didn't fit very well with the other products in the portfolio. More recently, the company divested Bolthouse Farms at a steep discount to the price they had acquired the brand for just seven years earlier.
The question remains whether valuable synergies exist between Campbell's and Rao's. Why are these firms more valuable together than apart? Can Campbell's manage the brand more successfully than it has already been managed? That seems unlikely, given the parent company's lack of recent familiarity and success with super premium brands. Moreover, they aren't buying a brand in distress; they are purchasing a brand that is already performing at a very high level.
Any attempt to drive synergies must be taken with caution as it may dilute the quality of the premium tomato sauce brand. For now, Campbell's has assured customers and investors that it won't change the taste and quality of the popular tomato sauce. Still, we should expect some pressure to justify the acquisition premium by creating synergies. That pressure can be counterproductive at times when mainstream companies acquire much more premium brands.
Thursday, July 20, 2023
Why Too Many Goals Can Be Counterproductive
Increasingly, organizations face pressure to achieve a range of goals, extending well beyond profitability and shareholder value maximization. Many people note the benefits of this broader perspective. Interestingly, though, Dartmouth Professor Pino Audia's work highlights one potential negative effect of defining too many goals as an organization. Here's an excerpt from Kirk Kardashian's feature on the Dartmouth Tuck School of Business website regarding Audia's research:
What does Audia mean by self-enhancement? He argues that many business leaders don't learn effectively from failure because they find ways to convince themselves that they did not fail. They try desperately to maintain their positive self-image in the face of disappointing results. The establishment of a diverse range of objectives facilitates this self-delusion! If many goals have been defined, they might point to the strong performance on a few of those goals, while trying to ignore or downplay poor performance on a range of other objectives. Kardashian writes that, "a key feature of self-enhancing decision makers is that they are cognitively agile in the sense that they change the parameters used to assess performance to reach more favorable assessments." Sadly, this "cognitive agility" means that leaders and organizations don't learn from failure as effectively as they should.
Monday, July 17, 2023
Do Leaders Know What Employees Really, Really Want?
Source: www.lovetoknow.com |
Fortune's Phil Wahba has written an intriguing article titled, "Too many CEOs don’t know what their workers need. Employee ‘engagement’ surveys can make the problem even worse." Wahba starts by giving an interesting example from Starbucks. He points out that former CEO Howard Schultz often took great pride in the tuition assistance program offered to company employees. Wahba writes:
Wahba goes on to critique employee engagement surveys administered annually by many organizations. He notes that many questions are fuzzy and unclear. The responses do not necessarily provide clear direction as to how leaders should change policies or behaviors. At times, companies present the data in ways that make things appear better than they actually are. He gives the example of firms that sometimes lump "4" and "5" responses together when reporting the data. Of course, a "4" might be quite different than a "5" response. Moreover, while the overall mean might look good on a particular question, certain subsets of the employee population might be responding much more negatively. Finally, leaders don't always close the loop by communicating clearly to employees how they are making changes based on the survey results. Employees think to themselves, "Why are we doing this? Are they actually taking our views into consideration? Is it just a waste of time?"
Wharton's Peter Capelli offers a simple suggestion: ask managers to talk to their reports! He tells Wahba, "You could have supervisors actually go talk to people. Employees are usually not shy about telling their direct boss what’s going on." In short, there's no substitute for one-on-one communication in which managers listen to employee concerns and then circle back to address them. No survey can replace those valuable conversations.
Friday, July 14, 2023
Will Disney Sell ABC, Other TV Networks?
Source: NBC News |
In an interview with CNBC yesterday, Disney CEO Bob Iger acknowledged that Disney may divest its struggling legacy TV businesses. It may also seek a "strategic partner" for ESPN. Reporting for CNBC, Lillian Rizzo and Alex Sherman wrote:
Thursday, July 13, 2023
Calculating the Cost of Meetings
Source: Getty Images |
Kaz Nejatian, Chief Operating Officer of Canadian e-commerce company Shopify, has created a meeting cost calculator for his organization. Nejatian developed the software program to calculate the cost of meetings during a company hack-a-thon. According to Nejatian, meetings per worker have declined by 14% this year, and productivity has risen. Bloomberg's Matthew Boyle describes this innovative new approach to curtailing excessive meetings: