Wednesday, May 27, 2009
Marketing: Art or Science
Seth Godin has a thought-provoking post over on his blog concerning the distinction between marketing as science vs. marketing as art. He puts forth the cogent argument that sometimes we get confused as to whether we are practicing art or science. As Godin writes, "If you don't know if you're doing a science project or an art project, you'll probably emphasize the wrong elements." I would add that managers often encounter dysfunctional conflict with their peers when they are talking different languages (art vs. science) without being aware of it. They simply talk past one another, and conflicts boil over at some point.