Marion Poetz, Nikolaus Franke, and Martin Schreier have conducted a fascinating new study about innovation. They interviewed roofers, carpenters, and inline skaters with the goal of trying to understand how to get workers to use safety gear that they might be reluctant to employ. They recruited a panel of experts to judge the ideas that emerged from these discussions. The scholars found that, "Each group was significantly better at thinking of novel solutions for the other fields than for its own." The conclusion from their research: If organizations want to drive innovation, they should encourage the "mining of distant, analogous fields."
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