The Dangers of High Expectations

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Hengchen Dai, Berkeley Dietvorst, Bradford Tuckfield, Katherine Milkman, and Maurice Schweitzer have published a fascinating new study about the dangers of high expectations. Their article is titled, "Quitting When the Going Gets Tough: A Downside of High Performance Expectations."   They note that high expectations can be a very positive force.  For instance, when teachers set high expectations for students, they often achieve good academic results.   Why?  Research suggests that high external performance expectations elevates self-expectations.   

However, the scholars examine what occurs when someone with high external performance expectations hits a roadblock or obstacle early on during a particular effort. they argue the following: "We propose that when initial performance is poor, compared to individuals who face low expectations, individuals who face 6 high expectations will be more concerned about their public image and experience greater embarrassment."  How do individuals cope with this embarrassment?  For some people, persistence may be the right strategy.  They persevere so as to eventually succeed and thus avoid the embarrassment of not meeting external expectations.  For many individuals, though, an opposite reaction occurs. They begin searching for an exit strategy so as to avoid the embarrassment of unfulfilled expectations.  In particular, they hope to find an exit strategy with a "plausibly valid excuse" for quitting, thus enabling them to blame the initial poor performance on unforeseen or uncontrollable circumstances.  

To test their hypothesis about exit strategies, they conducted a study of over 300,000 men's tennis matches.   They showed that, "After losing the first set of a match, players who are expected to win (favorites) are significantly more likely to quit than players who are expected to lose (underdogs)."  A subsequent experimental study confirmed these results.  

What then should we do? Should we lower performance expectations for talented individuals on our teams? Of course not. What we must do, though, is be ready to coach, support, and encourage those who might encounter early setbacks.  Leaders need to focus on how one can learn from an initial failure, rather than seeking to assign blame.   They cultivate a growth mindset among their team members.