Dina Smith, a leadership development expert, has written a Fast Company article titled, "How do you overcome a bad job market? Groom a dynamite personal brand." Smith argues that many people have misconceptions about the concept of cultivating a personal brand. They think that focusing on your brand is unnecessary, since they deliver great outcomes for their organization. Or, they shy away from the notion of engaging in excessive self-promotion. However, Smith points out that we all have personal brands, whether we focus on them or not. We should be aware of how others perceive us, and how it may help or hinder our ability to achieve our goals. She offers three questiosn to help us understand and assess our personal brand:
To clarify your desired personal brand, ask yourself these straightforward, though not necessarily easy, questions:
- What do I want to be known for?
- What value or results do I want to deliver through my efforts?
- How do I want colleagues to describe me?