My newest strategy case study, Planet Fitness: No Judgements, No Lunks, is now avaiable in the Harvard Business Publishing catalog. (The case was published by the University of Michigan's Davidson Institute). The case study focuses on how the company has managed to position itself and create a competitive advantage in a very tough industry. Moreover, it examines whether the firm will be able to sustain that advantage moving forward given its aggressive growth plans. Finally, the case enables students to examine the issue of vertical integration and the pros and cons of a franchising model. Interestingly, Planet Fitness was co-founded by a Bryant alum, Marc Grondahl.