Withstanding External Pressure When Making Decisions

Source: NFL.com

Conventional wisdom often asserts that strong familiarity and cohesion within a group leads to a high risk of groupthink.  In other words, a strong sense of social belonging within a team can lead to pressures to conform, which in turn can diminish the quality of decisions that a team makes.  However, might that strong in-group familiarity be helpful when it comes to resisting external pressures?  Amanda Ferguson and her colleagues studied that question in a new paper titled, "Relieving the Pressure: Team Familiarity Attenuates External Conformity Pressure on Team Member Decisions."  

Ferguson and her colleagues conducted an ingenious study of NCAA football officiating crews.  They examined data from 2012-2015 to measure "crew familiarity" - i.e., how often had referees worked together.  Then, they evaluated officiating crews' performance during the 2016 football season.  Ferguson and her co-authors studied whether crews with more experience working together were more or less vulnerable to pressure from the home crowd when making penalty calls.  In short, the home crowd represented what they called "external conformity pressure."  They discovered a meaningful relationship between in-group familiarity and external conformity pressure, particularly when the stakes are very high: 

"Crews with 20 games of experience working together call 0.92 fewer penalties on the visiting team when under high pressure, and crews with 30 games of experience working together call 1.56 fewer penalties on the visiting team under these conditions. Although the magnitudes of changes in penalties may seem small, they represent anywhere from a 15% to 25% difference from the average number of visiting team penalties, which is consistent with effects reported in previous studies on the influence of crowds on referee penalty calls."  

In other words, in-group familiarity and cohesion seems to provide a protective effect, leading teams to not be as susceptible to external conformity pressure, particularly in high-stakes situations.  The scholars conducted a second experimental study examining the same factors.  That study largely corroborated the findings from the NCAA referee research. 

What's the practical implication for business leaders?  We know that many managers feel pressure to conform to industry standards and conventional wisdom.  Companies often tend to exhibit herd behavior in industries, with competitors mimicking the actions of industry market share leaders. Perhaps, more seasoned management teams with a history of working together are less likely to succumb to the pressure to conform to "standard practice" within the industry.  They might be more likely to take risks, be different, and stake out a distinctive competitive position.  Teams with less familiarity may not be able to resist the pressure to conform to conventional wisdom.