Fast Company published some excerpts this week from Rick Tetzeli's interview of Apple design chief Jony Ive. I especially loved Ive's comments on building trust within his design team, and how that helped them overcome the common problem of self-censorship. Here's the excerpt:
In 30 years time, we’ll look back at, with such fondness, the way we worked, not necessarily what we did. I think the advantage is we have so much trust as a team that we don’t censor our ideas because we are nervous and scared that they will sound absurd . . . Very often it seems to be you listen to the biggest, loudest voice. A lot of this process is about listening, I think. What we’ve found is very often the very best ideas come from the quietest voice. And if you’re not listening, you’re going to miss that.
And also when you have trust, it’s not a competition. We don’t have to deal with the bizarre game of all of the problems involved with a thrusty sort of ego. Our interest isn’t some leaf table with points. What we’re interested in as a team is, we’re genuinely, genuinely trying to figure out how we can make the very best product possible. And of course, there are many occasions where we don’t get there. But that’s our sincere hope.