Monday, June 22, 2020

Underestimating our Creativity

We are all generally familiar with the notion that people tend to exhibit overconfidence in their abilities across a variety of domains. However, some recent research suggests that we are not at all overconfident when it comes to assessing the originality of our own ideas during the early stages of the problem-solving process. We underestimate our own creativity. Ella Miron-Spektor of INSEAD writes,

"The results of three studies we conducted on this little-researched facet of creativity were striking. We found that people systematically underestimate their originality – a defining characteristic of creativity – throughout the ideation process. Such bias in the evaluation of our originality stems from the belief that other people think like us."

Professor Miron-Spektor notes that individuals become overconfident when they invest a great deal of time, effort, and energy into refining an idea that they selected from among many they may have considered initially.  However, early on in the process of generating ideas, we may actually underestimate how novel our possible solutions are.   What, then, should managers do with this finding?  How should it affect their behavior as they lead team members in a problem-solving process?   Miron-Spektor writes:

As a manager, make it a point to invite your team members to share their ideas which may otherwise never see the light of day because they assume their ideas are not innovative enough. By acknowledging their creativity, you can reduce their bias, at least to some extent.

 For more about my own research on creativity in organizations, see the short video clip below: 

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