Your Brain on Zoom: Not Good?

Fortune's Orianna Rosa Royle reported this week on a new study by Nan Zhao, Xian Zhang, J. Adam Noah, Mark Tiede, and Joy Hirsch, published in Imaging Neuroscience.  The research examined the brain activity of people engaged in Zoom meetings vs. in-person meetings.  The scholars discovered that face-to-face interactions led to enhanced brain activity.    They wrote that,  "the exchange of social cues is greater for the in-person condition."  Specifically, the scholars reported:

Findings from this investigation suggest that differences occur at the visual sensing level (mean and standard variation of eye contact duration); the behavioral level (coherence and diameters of pupils); the electrocortical level (theta oscillations); the neuroimaging level (contrast between in-person and on-line faces); and the dyadic neural coupling level (coherence between neural signals in the dorsal parietal regions).   

Co-author Joy Hirsch told Fortune, “Zoom appears to be an impoverished social communication system relative to in-person conditions. Overall, the dynamic and natural social interactions that occur spontaneously during in-person interactions appear to be less apparent or absent during Zoom encounters.”  She concluded, "“Online representations of faces, at least with current technology, do not have the same ‘privileged access’ to social neural circuitry in the brain that is typical of the real thing."

What does it mean for those of us who do engage in hybrid work?  We have to think carefully about the type of work being done virtually vs. in-person, and we have to focus on the intensity of the collaboration required during meetings.  Some types of collaboration may be more suited to in-person interaction.  Moreover, we must consider how virtual engagement with others may affect our ability to read social cues and ultimately how the ability to read those cues impacts our ability to build effective working relationships.     

Why the Decline in Labor Productivity?

Jane Thier reported last week for Fortune on the decline in labor productivity in the American economy.  She notes that the United States has experienced productivity declines for the past five quarters.  That hasn't happened since World War II.  Thier examines George Mason economist Tyler Cowen's commentary regarding the potential causes of this significant decline.   She notes that Cowen attributes much of the problem to "a serious crisis of morale" in the workplace.   I think there's no question that many employees are disengaged, and even disgruntled.  Organizations have been grappling with low engagement for years, but it does seem that the problem has become worse since the pandemic began.

Thier also writes that some experts have begun to question whether remote and hybrid work might be driving declines in labor productivity.   Cowen argues that more data are needed to draw definitive conclusions about the impact of remote work.   Fellow economist Gregory Daco of EY Parthenon argues that comments from various clients suggests that remote work might be causing a decline in productivity.  

Many companies reported high productivity of their employees during those early months of the pandemic.  I wonder, though, whether unique circumstances contributed to that efficiency boost, and if productivity might be falling as those conditions no longer hold.  Many employees and organizations rallied in those early days of the pandemic, working extremely hard to ensure that their firms would survive amidst a preciptious economic downturn.   Moreover, we all were stuck in our homes.  We had very little else to do, and so perhaps many were quite productive in those circumstances.  

Things have changed though.   Now, perhaps, we are seeing some of the limitations of remote work, and it may be having a deleterious impact.  It's not the popular thing to say these days.  People who try to argue for return to office often get pummeled by the press, and they potentially scare off talented employees who insist on working remotely.  Yet, the national productivity data should trouble us greatly.  We have to dig deeper into these data, and more rigorous empirical work must be done to understand the complete ramifications of remote/hybrid work.  

Think about the "Why" as You Ask People to Return to the Office

Source: Glassdoor

Dr. Alexandra Samuel has written a thougthful piece for the Wall Street Journal titled, "How Bosses Can Lure Remote Workers Back to the Office."  According to Samuel, tather than insisting that people return and risking the loss of many talented employees, managers should focus on making it attractive to come back to the office.  She argues that employees need to understand the purpose of coming into the building, rather than continuing to work from home.  Here's an excerpt:

Remind people of the creative, collaborative and collegial benefits of time on site. That may mean reorganizing their work so that you shift people away from tasks that are best done solo (like writing or data analysis) and toward work that really thrives on in-person collaboration (like brainstorming or strategic planning).

As much as possible, give priority to projects that involve people working closely together. This is a great time to bring forward a neglected project that requires a lot of creativity and intellectual engagement, and is likely to be fun and engaging for your team...

Offer a range of spaces that encourage conversation, gathering and collegiality: Not just enclosed boardrooms for 20 but small meeting rooms for two to six people, conversation clusters made up of a few easy chairs or sofas, cafe tables with two or three chairs, and big communal tables where people can perch and chat if they need to check email or take care of a little work in between meetings. (After all, there’s no point in sequestering people in solitary cubicles once they’ve come into the office: For quiet, focused work, it makes more sense to spend the day working remotely.)

I think Samuel makes a very important point here.  Asking people to return to the office simply to work alone at their cubicle makes little sense.  On the other hand, employees will see the value of in-person interaction if the work requires intense collaboration, interpersonal communication, and group problem solving.  Giving them a challenge that is stimulating will also be enticing.  Making sure they have some autonomy with regard to how to solve the problem you put in front of them is very important too.