Salvatore Parise, Eoin Whelan and Steve Todd have published their latest research in MIT Sloan Management Review this month. They have studied hundreds of ideas generated by employees of data storage giant EMC and correlated that data with information about the Twitter networks of those same workers. EMC has a system whereby employees can submit new ideas. The researchers gathered that information and then linked it to Twitter usage by those same employees. What did they find? The Twitter users did not generate more ideas than the non-Twitter users. However, other employees and experts judged the ideas submitted by Twitter users more positively. Most interestingly, they found that people with more diverse Twitter networks tended to generate higher quality ideas. The finding proves important because many people tend to follow others with similar beliefs when they join social networks such as Twitter. This study confirms the value of building diverse networks. We have to avoid the confirmation bias, i.e. gathering data (i.e. Twitter users) that simply confirm what we already believe.
Showing posts with label social networks. Show all posts
Showing posts with label social networks. Show all posts
Friday, June 05, 2015
Wednesday, April 11, 2012
Do Online Dating Sites Help Those Who Struggle Finding Matches in the Real World?
My friend and former colleague Mikolaj Jan Piskorski has conducted a tremendous amount of research on social networking platforms over the past decade. In one particular piece of research, he examined online dating sites. Among other things, he wanted to see whether the online dating platforms helped individuals who might otherwise encounter challenges finding good matches in the "real world" i.e. not online? Here's an excerpt from HBS Working Knowledge that summarizes his findings:
Piskorski studied a random sample of 500,000 OKCupid members, focusing on two important stages of forming a relationship: spotting a potential mate, and initiating contact. The initial results showed that older, shorter, and relatively overweight men tended to view more profiles than their younger, taller, slimmer counterparts. With the female sample, tall women were the ones who tended to view the most profiles. (In the seminar, he reported only the results related to heterosexual matching.) "I was very encouraged by these results," Piskorski said. "It is presumably harder for older and overweight people to identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships." However, the increased viewing behavior did not lead to increased messaging behavior. Piskorski found that the older, shorter, overweight crowd sent out relatively few messages after viewing hundreds of profiles, as compared to the taller, sportier men. "Basically, the big finding is that men who view most profiles are least likely to message." Piskorski said. "These results show that people who expect rejection may simply refrain from writing, unless the site gives them an encouragement to do so." The results were similarly discouraging for female users. "Even though women look at as many profiles as men do, they message men much less," Piskorksi said. "It seems that these sites have done little to overcome a very restrictive social norm that makes it inappropriate for women to make the first move."
Interestingly, Piskorski then examined the specific functionality of the OKCupid site. He found that some aspects of the site actually help encourage visitors who view many profiles, but are reluctant to send messages. For instance, he found that OKCupid's "Quiver" function on the site helped women to overcome the reluctance to "make the first move." He concludes that we have to really examine the functionality of specific online dating platforms to understand whether they provide a distinct advantage for certain groups over the "real world" dating scene.
More generally, Piskorski has conducted some terrific research on other social networking platforms. His work focuses on how certain platforms help overcome "social failures" of the real world. For instance, he argues that LinkedIn has been very successful matching job seekers and employers because it has made it more socially and culturally acceptable to engage in job seeking behaviors while still at your current employer. For more of his work, check out his website here.
Piskorski studied a random sample of 500,000 OKCupid members, focusing on two important stages of forming a relationship: spotting a potential mate, and initiating contact. The initial results showed that older, shorter, and relatively overweight men tended to view more profiles than their younger, taller, slimmer counterparts. With the female sample, tall women were the ones who tended to view the most profiles. (In the seminar, he reported only the results related to heterosexual matching.) "I was very encouraged by these results," Piskorski said. "It is presumably harder for older and overweight people to identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships." However, the increased viewing behavior did not lead to increased messaging behavior. Piskorski found that the older, shorter, overweight crowd sent out relatively few messages after viewing hundreds of profiles, as compared to the taller, sportier men. "Basically, the big finding is that men who view most profiles are least likely to message." Piskorski said. "These results show that people who expect rejection may simply refrain from writing, unless the site gives them an encouragement to do so." The results were similarly discouraging for female users. "Even though women look at as many profiles as men do, they message men much less," Piskorksi said. "It seems that these sites have done little to overcome a very restrictive social norm that makes it inappropriate for women to make the first move."
Interestingly, Piskorski then examined the specific functionality of the OKCupid site. He found that some aspects of the site actually help encourage visitors who view many profiles, but are reluctant to send messages. For instance, he found that OKCupid's "Quiver" function on the site helped women to overcome the reluctance to "make the first move." He concludes that we have to really examine the functionality of specific online dating platforms to understand whether they provide a distinct advantage for certain groups over the "real world" dating scene.
More generally, Piskorski has conducted some terrific research on other social networking platforms. His work focuses on how certain platforms help overcome "social failures" of the real world. For instance, he argues that LinkedIn has been very successful matching job seekers and employers because it has made it more socially and culturally acceptable to engage in job seeking behaviors while still at your current employer. For more of his work, check out his website here.
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