Professor Michael Roberto's Blog: Doritos Poking Fun at Apple

Sunday, March 14, 2010

Doritos Poking Fun at Apple

Here is a hilarious new YouTube video - a Doritos commercial spoofing the introduction of the iPad. Talk about creative viral marketing!

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About Me

I am the Trustee Professor of Management at Bryant University in Smithfield, RI. I joined the faculty after serving for six years on the faculty at Harvard Business School. My research, teaching, and consulting focuses on leadership, with a particular emphasis on decision-making and teams.

My newest book, Unlocking Creativity, was released in January 2019 by Wiley. I have published two previous books based upon my research: Why Great Leaders Don't Take Yes For An Answer (2nd edition, 2013), and Know What You Don't Know (2009).