Tuesday, November 12, 2013

Disney, Marvel, and Netflix

The Wall Street Journal reported last week about a new agreement between Disney and Netflix.  According to the newspaper, 

Walt Disney and Netflix unveiled a deal for multiple original live-action series based on four of Marvel's most popular characters to be shown exclusively on Netflix's streaming-video service.Under the agreement, Marvel will develop four serialized programs—"Daredevil," "Jessica Jones," "Iron Fist" and "Luke Cage"—leading to a miniseries programming event for Netflix. Netflix has committed to a minimum of four, 13-episode series and a culminating Marvel's "The Defenders" miniseries. 

What's the logic here?   I think Disney has not only found a new outlet for its content, but it has found a creative way to experiment with new vehicles for some of its Marvel characters.  If one of the characters becomes highly popular on Netflix, it can then choose to build feature film vehicles for these characters.  Netflix then becomes a way to experiment, as well as a way to build audience in anticipation of a feature film release.  Netflix also may offer a better fit from a distribution perspective than some of Disney's own networks (such as Disney Channel or ABC Family).  For Netflix, it offers more exclusive content to attract loyal subscribers.  It seems like a win-win for both parties.  

No comments: