Professor Michael Roberto's Blog

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Showing posts with label Jennifer Aaker. Show all posts
Showing posts with label Jennifer Aaker. Show all posts

Friday, January 30, 2015

Using Stories to Persuade


Posted by Michael Roberto at 1/30/2015 10:31:00 AM No comments:
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Labels: influence, Jennifer Aaker, persuasion, Stanford, storytelling
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Popular Case Studies by Professor Roberto

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Michael Roberto

Michael Roberto

About Me

I am the Trustee Professor of Management at Bryant University in Smithfield, RI. I joined the faculty after serving for six years on the faculty at Harvard Business School. My research, teaching, and consulting focuses on leadership, with a particular emphasis on decision-making and teams. I have published three books based upon my research: Unlocking Creativity (2019), Why Great Leaders Don't Take Yes For An Answer (2nd edition, 2013), and Know What You Don't Know (2009).

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