My newest case study and teaching note is now available in the Ivey Case Collection. The case focuses on Viking Cruises and examines their entry into the expedition cruise segment. Great case about the power of making strategic tradeoffs.
This publication comes in addition to several other recent case studies that I have published. You may wish to take a look, particularly if you are teaching courses in strategy or leadership/organizational behavior.
- Tractor Supply Co. (co-authored with David Ager)
- Executive Decision Making At Zola (co-authored with Amy Edmondson)
- Boeing 737 MAX: Company Culture and Product Failure
- Case Companion (an online tutorial regarding how to analyze a case study)
